10 tips for making a positive first impression and building a strong brand

The first impression that customers have of your brand can have a major impact on their choice to buy from you. Making a good first impression takes a lot of work. You need to create valuable content on your blog and social media. You have to create a personal brand. And you may even need to educate yourself on new options for starting a business. Check out the tips below from members of the online small business community to help you make a good impression.

Make a good first impression with these techniques

You only have one chance to make a good first impression on potential customers. So you need to carefully plan what you want customers to get out of their initial interaction with your brand. The technical in this Crowdspring article from Katie Lundin can help your business stand out.

Justify your price to customers

Price is often one of the first things consumers look for when considering your product or service. If you want to charge enough to cover your costs and make a profit, you need to justify it to customers. Ivana taylor Explain how in this post from DIY Marketers.

Use Google’s “people cards”

Your personal brand can have a big impact on how people feel about your business. Many people do a simple Google search when looking for a company or founder. So a new feature called “people cards” can help you make a good impression. To learn more in this Search Engine Land post by George Nguyen.

Build a personal brand

If you haven’t yet built much of a brand for yourself online or offline, do so much to help your business. In this Biz Epic post, Ivan Widjaya discuss the benefits for building a personal brand.

Use blogs to build your personal brand

In fact, blogging is one of the best ways to brand yourself online. For those interested, Rachel Strella from Strella Social Media offers thoughts here. You can see more conversation surrounding the post on BizSugar.

Be in front of people on Instagram

Instagram can be an effective way to get a fresh take on your brand. Once you’ve created an image that can help you make an impression, it’s time to spread the word about it. Learn more in this social media reviewer post by Marly Broudie.

Start microblogging on Instagram

One of the best ways to make a good impression once you’ve gained attention on Instagram is to use captions. In fact, you can basically use Instagram as a microblog to share useful content. Moss Clement of Moss Media elaborates here. And BizSugar members joined the conversation here.

Learn how the franchise works

Franchising can be a great way for new entrepreneurs to get started in the business world. But understanding the ins and outs of the business is a must before you get started. Franchise King Joel Libava offers some ideas here.

Get the most out of email marketing

Email is often one of the first methods you use to communicate with customers. If your business is relatively new, the to guide in this post GetResponse by Irek Klimczak can help.

Start a successful blog

A blog can be a business in itself. Or it can be a marketing channel to help you make a good first impression on potential customers. Whatever your reasons are, good planning is essential. To verify the advice in this Blogging Brute article from Mike Allton to learn more.

If you would like to suggest your favorite small business content to consider for a future community roundup, please send your topical tips to: [email protected]

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