Babson graduate Pooja Ika launches eternalHealth, Massachusetts’ first new Medicare Advantage health plan since 2013

BOSTON–(COMMERCIAL THREAD) – eternalHealth, the first new health plan to be approved in Massachusetts since 2013, officially announced the launch of the company, offering high quality and affordable Medicare Advantage plans.

Based in Back Bay in Boston, the company was founded by Babson College graduate Pooja Ika in 2019, who is the CEO. Since then, EternalHealth already has a team of 20 people and has raised $ 10 million from successful entrepreneurs in health and tech. It also caught the eye of Red Sox legend David Ortiz, known as Big Papi. Ortiz has decided to partner with the organization as a Brand Ambassador, stating that he truly believes in the mission of eternalHealth.

“Eighty percent of health care decisions are made by women for their families. However, women remain under-represented in the health sector, ”said Ms. Ika, passionate about health care since her childhood. “Having women at the forefront of our business increases engagement, improves results, and allows us to make more comprehensive decisions about health care for the whole family. ”

Ms. Ika said eternalHealth is committed to being a new kind of plan focused on building lasting relationships with its members.

“At the base, we believe in trust, transparency and integrity with all our partners. This includes our members, health systems, physicians and all other health care delivery partners, ”added Ms. Ika. “We have gone through a legitimate and rigorous verification process by state officials and now we are delighted to say that we are the first new health plan launched in Massachusetts since 2013.”

With its innovative technology-driven platform, eternalHealth dramatically reduces administrative and operating costs across its business. The cost savings allow more money to be spent on actual medical care, while passing the savings on to members with robust yet affordable products. As EternalHealth acquires around 10,000 members, it aims to keep its selling and administrative costs at 8%, which has been a challenge for many Medicare Advantage health plans starting up across the country.

eternalHealth understands the importance of having a member-centric platform. Along with the friendly and helpful customer service reps, members also have access to an easy-to-use portal and app that makes them feel empowered to take charge of their own care. Illustrated by their mission, “Your Forever Partner in Healthcare,” EternalHealth builds unique relationships with all of its members. The company’s commitment and investment in preventive and chronic care management delineates their proactive and non-reactive approach to healthcare. This is supported by members who wish to use consumer-centric tools to better manage their care and well-being.

About eternalHealth

Boston-based eternalHealth provides high-quality care to Massachusetts residents at low cost, while emphasizing preventative care and transparency. Founded, owned and built by women, EternalHealth is a Medicare Advantage health plan that offers HMO and PPO products. For more information on our plans and services, please visit our website at

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